Cooking, Food & Wine

heard that you were like me more thin! Oh? …… Comics/Wang Jue

beverage consumption in the summer before the season comes, three major beverage giant Coca Cola, Pepsi, Master Kang coincidentally to replace mainstream beverage bottle, causing packaging and beverages with content of "downsizing". "Downsizing" is a hidden price increase doubts about Coca-Cola's response to the call, is the company's global operations and Pepsi said, replacing the package because the market test results show consumers prefer the 500ml package. Many users Express, Pepsi gives reason "really leiren."

in the backdrop of rising raw material costs, "downsizing tide" again swept the entire food and beverage industry. Official told reporters in a small supermarket, for a new package of Pepsi and Coca-Cola's shrinking margins consistent, is reduced from 600ml to 500ml, more than 16%, and 355ml can load is reduced to 330ml. Master its c series and new drink handed down two drinks a day have reduced capacity due to replace the bottle, is reduced from 500ml to 450ml.

packages "downsizing" is a hidden price increase doubts about the major beverage companies give a different interpretation. Coca Cola said replacement product packaging is a global and unified operations, cost is only one. Pepsi said, after a market test of the nationwide over the last 18 months, found that consumers prefer 500ml of packaging, so decided to be listed again.

Pepsi gives reasons caused extensive discussion on the Internet, many consumers, said Pepsi such interpretation given was laughing at the consumer's intelligence, "consumers prefer to 500ml package is not equal to the 500ml like the reductions do not price, a typical confused concepts of muddling through. "" According to the logic of Pepsi, consumers like most about free Coke, Pepsi, why not free Coke? "Consumers Miss Lin told reporters, consumers unwittingly become a beverage" hidden price increase "the shield.

"carbonated drinks giant 30% per cent of gross profit in the six is still the highest in the beverage category. "Nest of senior marketing Planner, network brand consultant senior consultant Mu Feng said, under the pressures of rising costs, high profit mentality of inertia for carbonated beverage companies have the price of drive and confidence. Compared with the price increases, "downsizing" way easier for the consumers, "after all, consumers are very sensitive to faster elimination of price". Food business and marketing experts, China Zhu Danpeng, a researcher of the Institute, in cost and price behavior is very sensitive to the environment, will have more food and beverage companies to "downsizing" in the queue. (Chen Qiong)