Cooking, Food & Wine

originally scheduled for April 1 regulated prices of Master Kang barrel surface, eventually "ruyi". However the cookies market has "the waves dark Chung" Master Kang, part of Kraft products were found to have raised prices in the near future. Supermarket on the biscuit shelf most of the brands that belong to both its. Kraft included Pacific soda, Prince, chips ahoy, Danone, GUIL, Aulio etc, Master Kang is included 3+2 soda salt crisp sandwich filling, 3+2, grain is treasure, delicious cakes, egg yolks are flaky crisp.

some variety up to 4 multiple

reports, cookie magnate "Kraft" about people, companies have been price increases in Europe and North America, now turn to the Chinese market. Master Kang also has a similar move, reported that some supermarkets in Shanghai, Master Kang 3+2 soda prices of sandwich crackers, from the original boxes $ 3.4 had risen to $ per box 4.4 now.

Nanjing people miss Gu is master "3+2" fans of the cracker, she remembered her at two o'clock package $ 2.8 "now much more basic is $ 4. "A supermarket in xinjiekou, this series of biscuit prices are at $ 4.2, price tag update for March 17.

a supermarket in sheep Lane, reporters find Master Kang soda series cracker price in about 4.4 million, but there are two types of cream and lemon flavors of old price remains $ 3.6. Promotional staff acknowledged that some brands of cookies there is a small price, although exact dates don't remember. Kraft also has a variety of biscuit quietly raised the price, but price is not wide. For example Pacific soda series, the milk price of salt taste to $ 3, and shallot flavor is $ 2.5.

a palace official said of a supermarket, price change was decided by two or three months ago. Taking into account factors such as market competition and inventory, the supermarket only began to open up in the near future.

for-packaging may be "downsizing"

according to industry analysis, cookies mainly that the price of rising costs.

February this year, the monthly average price for the production of biscuits-a powder was 2,955 dollars a ton, compared to October last year and $ a ton of price, rose to $ 170. In addition, the sugar price is now $ 7,200 tons, last October is 5,800 dollars a ton.

price of master Kong brand, such as the courage to take the lead in "energy" from the market share. In the December 2010 according to AC Nielsen survey results, Master Kang egg volume sales market share of the class 28.5%, ranks first in the market place; sandwich biscuit market sales share of 22.7%, second highest in the market; 16.9% Kraft occupy the domestic market share.

however, the reporter noted yesterday, Master Kang 3+2 series were originally a packet of 125 grams, prices in the $ 4 in his early thirties. New a 3+2 soda cream taste onion flavor, outside with a red mark on the "send 25%". Weight may look will find that the package weight to "100 g and 25 g", still 125 grams.

consumer Chen believed that the new package easily misleading: one is to make people think that in the original packaging and on the basis of the 25 grams, is to imply that consumers, the cookies in the future you might want to turn into 100 grams.