Cooking, Food & Wine

go to Super research can be said to us essential lessons, our colleague, almost every time you run will bring back a lot of first-hand information. Of course, also brought back some of the new changes in the market. These days our colleagues found that many brands of carbonated drinks in the supermarket, coincidentally playing "downsizing" game, including our known as Pepsi, Coca Cola, two giants.

obviously, at any time, brand had the most love to play "and the volume does not increase", "one more bottle" promotions such as, for this, consumers are holding hands in favour. Point go after small gains are, after all, human nature is more or less exist. And people are getting used to it in public after businesses are the rules of the game, once the content is encountered less the price remain unchanged "hidden price increase" new play will psychologically difficult to accept and even hurt.

we call "customer is God" this shout the slogan of the decades, don't know brand was launched in the "slimming drink", when is there then a few moments to customers as God. Faced with the question, Coca-Cola's reply was very straightforward, even fear being questioned as regional discrimination, repeatedly stressed that this is not a separate behavior of Coca-Cola's Chinese, but a global unified action.

Pepsi-Cola is a bit secretive says, "we have decided to re-listing of 500 ml packaging, is through the national territory for up to 18 months after the Pepsi brand series of market testing and found that consumers prefer 500 ml packaging, so we decided to list in China. "And that" the initiative and single consumer consumption is consistent with global trends is getting smaller. "

so obscure, these brands are slimming down this game also has a certain amount of concern. In fact, "weight loss drink" so that consumers are injured while beverage companies deeply implicated. Just imagine, in the soaring prices of the here and now, in the face of intense competition reached market, who would price first?! Secretive to a "thin" Dafa, ended up a thankless notoriety, ganqing who do not want to destroy a brand's reputation.

end products at the same time changing the packaging and capacity are against consumers ' rights, yet it is difficult to define, but the package did not change, just reduce the amount of drinks, clearly belonging to the factory price behavior in disguise. We had to guess, next, development and Reform Commission to which they will be interviewed.

you know, the development and Reform Commission has interviewed several cosmetic, instant noodles, beer, milk senior. It is said that after interviewing a number of enterprises have announced the suspension of the price. Coca-Cola and Pepsi two beverage companies present "hidden price increase" acts, does not receive development and Reform Commission interviewed prescient? If true, embarrassing who?