Cooking, Food & Wine

last year, the hottest topic is the price of liquor market, while the price of lead in Guizhou maotai profitable last year. Now, in the country under strict dimensional environment of stable prices, moutai to look at in the wine industry. Ning Chen, General Manager of the recent disclosure of Guizhou maotai wine company said that this year, moutai group quota plans to produce 1000 tons of maotai-flavor liquor healthy wine company, open in 2010 on the basis of 200 stores, national open 200 new Platinum wine ceremony.

moutai high profile big Platinum wine, insiders said, wuliangye have golden wine, moutai wine to build Platinum, two major companies in the wine industry in the competition will be intense. China is in the development of health wine industry is still at the stage, Guizhou maotai generous expansion of a little-advertised concept, and Platinum wine "base status" questioned.

it is understood that as a high-end liquor moutai due to its scarcity, have been in short supply in the market, after the price several times, 53 flying maotai has more than thousands of dollars. A well-known liquor sales in Beijing webmaster, Mr Zhang said in the securities Journal reporters, 53 degrees of Guizhou maotai retail prices at around $ 1600, group price to $ 1300. Maotai system health wine prices in the 200-1000 range, due to the limited health wine of beauty in the current population, are mainly to gifts, so they did not sell Platinum wine.

and one from the very familiar with Platinum wine industry told reporters that Platinum wine price is currently around $ 460. To maotai-flavor base for maotai liquor made of Platinum wine, plus after clocks, and valuable Chinese herbal medicine, the price was only flying moutai one-fourth. And as scarce liquor maotai liquor, as if saying to Guizhou maotai, get maotai-flavor base price relatively inexpensive wine, their motivation can be confusing.

insiders on the securities Journal reporters, maotai is in limited production, if brought out thousands of tons of maotai-flavor liquor to Platinum wine health products company is not established, and suspect that the production of Platinum wine Foundation wine certainly has a problem.

village in Guizhou liquor industry, Deputy General Manager Zhao Hai said in the securities Journal reporters, Guizhou maotai said to produce 1000 tons of maotai wine quota to health products company, and did not clearly say what wine, so too well what to say. However, Platinum wine used for the production of Guizhou maotai is definitely not as base and flying maotai wine may be its subsidiary 301 workshop production of wine.

securities daily under reporter to consumer of identity call Platinum wine company, related heads Liu Miss told reporter, Platinum wine is Guizhou maotai build of also a brand, is and AG as are is Guizhou maotai group of subsidiaries, base wine comes from group, also, Platinum wine of varieties many, price from 100 Yuan to tens of thousands of Yuan of ranging, main is base wine of dosage and year decided has Platinum wine of price, as gold Ruyi Platinum wine and jade Ruyi Platinum wine of price in 300-500 Yuan Zhijian. When a reporter asked, Platinum wine production to dissemination of the information, the annual output of 6,000 tons, Liu said.

Guizhou maotai expansion of maotai wine Platinum line, Qiao Yang Changjiang securities analyst said in the securities Journal reporters, maotai perhaps is thought to be monopoly mode to "fidelity", allowing consumers to distinguish between its actual effectiveness and product, which is understandable, but market prospects of Platinum wine, well said.

Qiao Yang also said current confusing health products and health wine industry market, how to distinguish products of value there is no one standard, in addition to healthy wine consumption is to gift giving, should consider how to expand sales channels are health wine issue. How to let consumers realize the efficacy of the product, is the key to health wine industry bigger and stronger.

in addition, a securities analyst in an interview with the securities Journal reporter said in an interview, if Mao-Platinum wine is moutai Group makes the addition of a new brand, based as source of liquor and maotai liquor, will have competition for the Guizhou maotai AG, leading to damage the interests of investors.

original address: http://www.ce.cn/cysc/sp/info/201106/13/t20110613_20990539.shtml