Play the facelift striving weight lo32 drink prices lukewarm boiled frogs
biscuits, instant noodles hidden price increase trend has not been in the past, the upcoming season of the beverage "repetition of the same old trick", capacity shrunk recently users have claimed that carbonated beverage, drink of the same brand has different capacity one strange phenomenon occurred. Yesterday from part of the agricultural trade city of Yiwu beverage management office confirmed that although there is no market "downsizing" drinks, but had received the dealer "shrunk" notification.
capacity shock
"changes most notably the sprite and Coke, previously 600ml are to be reduced to 500ml, and 355ml can install to cut to the 330ml, estimated the stock pin instalments finished, then came in new stock is of capacity adjustment. "Good food wholesaler shopkeeper Mao Yingxi said.
just carbonated drinks, other beverages have this phenomenon, Hui Erkang tray loading of chrysanthemum tea and white gourd tea decreased from 560ml to 515ml, master the daily c and new drink handed down two series also borrowed a replacement bottle reduced capacity, is reduced from 500ml to 450ml.
reasons for downsizing, in Hangzhou and crafts food company staff member argued the other day, this is based on competitive market realities and local consumption habits to make adjustments.
this operating fuqiaozhen said that such a price for manufacturers of proven, mainly and directly compared to the prices, by cutting the capacity or replace packing to disguise price increases, more hidden, is not easy to detect, easy to be accepted by consumers.
prices according to rose not to Miss
theoretically less things gone, prices will also decline, can be brisk marketing beverages was the opposite, has been secretly prices.
"prices for the two words had already heard some numbness, adjust to now take the price after few days a year, while rises a few hairs at a time, but several cumulative, Rose was a bit much. "Mao Yingxi said. He, in his shop, in addition to the old JI Wang price is not adjusted, other beverages prices rose up more or less.
wahaha its cool yy rose 2 dollars per case, Coca-Cola's fruit Orange rose 3 dollars per case, the grain milk also rose by almost $ 3 per case. Rally is the most strong carbonated beverages, 600ml sprite prices from $ 53 per case had risen to $ 56.
reasons in addition to the cost of raw materials, artificial increases in the price, about also with supply and demand imbalances.
the "annual season July-October is the drink, hot fast this year, obviously increase runs these days. Hangzhou there part manufacturers suffering power rationing, which yield less than, and demand has been increasing, prices also rose up. "Fuqiaozhen said. An example of Red Bull, superior wholesalers worried about out of stock, controlled goods are strict, and often are only a few days to come, prices according to demand.
prices will become the norm?
price offensive not only for consumers, this is similar to "warm-water boiling frog" price increases that some small wholesalers and retailers are also helpless, because the Terminal prices are difficult to adjust, their profits were squeezed it very thin. In the reporter's gap, a grocery store coming to purchase shopkeeper Mr CHEUNG told a press conference, compared with the large supermarkets, shopping malls, they put on the price is at a disadvantage, and usually are not manufacturers of the active support, in this case, originally sold one drink earn about $ 0.5, now only earn $ 0.2~0.3.
though most dealers want prices to fall to points, make sales more smoothly. Crafts foods limited in Yiwu, Hangzhou area week last name of the sales manager has said, with the advent of the peak season, beverage prices will become the norm. Based on the notifications received, 1.25l Coke prices will adjust these days, other product prices will also supply and demand of floating.
