Cooking, Food & Wine

the "King of beverages" behind the Halo is actually wahaha success of every strategic decision.

maybe, everyone has forgotten, today maximalist, with annual sales of more than 60 billion wahaha, initially just started a xiaobangongchang Sales Department.

with product quality, market, last century 90 's, wahaha nutrient solution sales of unprecedented popular.

sales surge in natural lead to expansion of capacity problems. How fast to expand output? clearly, for the wahaha, building their own is unrealistic--the time of the production line is not allowed.

after comprehensive consideration, I chose the acquisition approach. At that time, I was optimistic about Hangzhou City has one of the three foreign exchange earning base--Hangzhou canned food factory. Due to poor management, the plant was facing risk of failure.

Hangzhou canned food factory is a companies with more than 2000 people, were the top three enterprises in Hangzhou, the production of "Merlin canned" famous throughout the country. Hear our message to buy canned food factory, the cadres and workers indicates that there cannot be accepted. "How can state-owned enterprises is a small school with only less than 200 people plant acquisition", which is when most people think.

in order to eliminate the canned food factory workers do not understand, before the acquisition, I deliberately went to the factory, had a meeting with cadres and workers. The meeting, I used my own understanding enlighten you: size is not fully reflected in the scale of the enterprise. Some businesses, although larger, but successive years of losses, like Hangzhou canned food factory, had 40 million worth of liabilities, we pay out. Wahaha, although small scale, financial strength and profitability are stronger than canned food factory, not only all persons laid off, but also to guarantee wages. This down, which is better? hear this truth, stubborn workers in thought started to loose.

in fact, at that time, my own mind to wahaha to acquire such an enterprise, dare played the "success" of the baopiao, until 3 months later, canneries turn around, and I determined this "snack" is correct.

originally, buy things to this end. But I found that after the merger, wahaha much more than more than 2000 employees need to be kept. To these people's livelihoods, wahaha must develop broader space.

in this sense, the merger was led wahaha from past hit "children" into today, "beverage" qualitative change incentives.

in order to staff the food problem, I can only open ideas, find new markets. At that time, in the nutrient solution on the basis of, wahaha has developed the fruit milk.

fruit milk of success at the same time, I found that Chinese beverage market is far more general health products market space. And because the health food market is too messy, very few really good health products. Combined with pharmaceutical supply and marketing links there was a lot of shady and corrupt, and wahaha resolutely chose to exit the health food market, into the beverage market. This move, when wahaha health products industry credibility after the total collapse, from the spread.

can be said that the acquisition of Hangzhou canned food factory and after transformation, is a step in the process of passive behavior in the enterprise. Although, their size, personnel matters, and now wahaha tens of billions of growth, consumption, a far cry from, but certainly the acquisitions already without thinking about surplus labor and salary today wahaha, huge impact.