Cooking, Food & Wine

cases celebrate Hou has more than 150 more than company, more than 30,000 over staff, more than 300 over world first-class of automatic production line, 9 large class more than 100 multiple varieties of beverage, it a years consumption of sugar on up 350accounted for China productions of 3% sth sth

from sold popsicle started as to 80 billion China's richest man, he with 23 years express create rich myth; very marketing, multiple expansion, beverage Empire how deployment future market pattern? he is enterprise of spirit leaders, is daughter of love father, he will how defined life and enterprise of future? financial face-to-face, dialog cases celebrate Hou, interpretation wahaha of China type operating.

he has more than 150 companies, more than 30,000 employees, over more than 300 world-class full-automatic production line, 9 categories more than 100 varieties of drinks, it up to 350,000 tons a year consumption of white sugar, 3% per cent of total production in China.

in 2010 has just passed, "King of beverages" Zong first forced return "property tycoons", "electric big brothers", becomes the Forbes and hurun "double" of China's richest man. As a net profit of 10 billion yuan a year, the average is 100 million businesses every three days, over the years, various opportunities, Zong insists profit relatively meagre and beverage industry, however at the beginning of 2011 new year, "King of beverages" also began to vigorously raise a wide range of strategic goals. Stronger main industry while further involved in biotechnology, plant three plates, aquaculture, and began a strong expansion in retail, dairy.

first pot of gold: wahaha oral liquid made 7 million

who was born in the late 80 's, wahaha seems to be an integral symbol of childhood memories. In 1978, with the educated youth of a large number of fancheng, Shaoxing chachang had been working 15 years Zong of farm work, finally got back to Hangzhou opportunity, starting a factory in Hangzhou salesman. Sell textbooks, sell ice lolly, Zong arrested is nearly 10 years. In 1987, the school factory loss because of poor management, Zong seizing this opportunity, he contracted xiaobangongchang, years of entrepreneurial dreams start practice buried in heart, that year, he was a quiet middle-aged man, aged 42.

host Quan Jing: venture is from 42 aged only began, from we now of angle view a personal venture of most gold of age may has had has, then in more than 40 aged that age why also will thought to again has passion to from scratch began a thing?

cases celebrate Hou: junior high school graduated, because I is boss, brothers sisters 5 a, by I mother of wage actually is is poor, some when eat has Shang meal no Xia meal, so then wanted to read normal school, normal school then is free of why, and tube rice, but normal school only recruiting poor and middle peasant children, I not poor and middle peasant, later in outside wage earners, anyway mess what are dry, 63 on response call go to the countryside, so in farm I to of first years, on assessment Shang in Zhoushan of go to the countryside activists, leadership also is fancy I, prepared training I read hammers University, results found I on finished words yihou he stepped down has.

host Quan Jing: really is not very good luck.

Zong: later the farm loss in Zhoushan, why his saline-alkali soil, so cotton species out, just at that time had a Laogai farm in Shaoxing Agriculture Department took over down that we transfer to Shaoxing, so the tea factory in Shaoxing for 14 years, so I spent 15 years in rural areas. Later should said replacement I mother, I mother primary school teachers, top vocational yihou I only returned to Hangzhou, that when I junior high school graduated why, dang can't teacher, later to xiaobangongchang, later they to business has why, do has a school Office Enterprise Distribution Department, so to I adjusting to to business, is run sales, and I also help he Office has two a factory, help he Office has fans factory, help he Office has electric table factory, what live are is I dry of, but key is wanted to development you no right to is. So later he this school Office Enterprise, because teacher also does not understand business why, loss has, loss yihou later is he to he withdrawal down, so for has a name, to I has a Zhang appointed book, finally let I Dang occupational Manager, occupational Manager under also no people, on a people, on a Zhang paper, but then is to has I platform, said is take I 100,000 block money, results actually I also useless he money, I is to people sell Lollipop, ice cream, to they sell oral liquid, I first years on to he earned has 100,000 block money, yiqian people school Office Enterprise a years profit how many? thousands of block money.

host Quan Jing: earn 100,000 the first year.

Zong: I would make him 100,000 dollars, is at once in the whole region is the first school-run enterprises, I would earn him more than 1 million for the second year, third year he earned more than 7 million.

host Quan Jing: your talent for this business is from the beginning of what?

Zong: always wanted to do something in the countryside.

host Quan Jing: but there's no chance.

Zong: no chance, carton factory when I run across sales, always had a feeling that people look down, primary factory, does someone also look down, nothing. So was determined to be running a xiangmoxiangyang of schools factory, fight for breath.

host Quan Jing: why 89 must do their own plants, their own company?

< P> cases celebrate Hou: because began later I is to he generation workers sell China pollen oral liquid, later I and to he generation processing, and to he canned, later first Community said it has hormone, I with he General Manager said I said you this products may will has problem, because then we main PIN of is to children, I said to development new products, he does not recognized, he said I this has more than 100 multiple people, off also is trouble, so I on please has Zhejiang Medical University of Zhu Professor help I development a to children mouth gastric of problem, starter of products wahaha nutrition liquid. We were a Director of the children's Palace, why we are widely sought the name, he said there was a children's song of the wahaha, so the name kids may soon accepted. But then also was against, think you is will in wahaha only children market, on loss is large a market, I then wanted to wanted to nutrition health products then market also many, are is all ages are should be of, but real for children design of also no, I wanted to then I as a primary school factories what are no, with they competition also no strength, so then children this market also no specifically for children market of products, so I last decided also is take wahaha, because has 300 million children does, results does speaking we to this products started has.

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