Cooking, Food & Wine

buy wines easily into mistakes, just keep calm, dialectically look at them, can in selected wine wonderful effect frequency.

1. brand myth

wine is very heterogeneous category of merchandise, when people select wines, there will be more dependent on minds several not too few can remember a mouthful of brand-name. Many consumers as long as seen on the wine label small castle Logo with the words such as Lafite,Beychevelle or Latour, would have greatly increased security, buying and fast. Overall, brand alcohol credibility does more, but if you blindly, without analysis, brand-name is also "hit you back". For example, the flower is the same price to buy a deck of bottles of Lafite wine or four wineries is to buy a bottle of Bordeaux wine, becomes a depends on your personal tastes and consumer to comprehensive judgment of different problems, rather than just to size of the brand to choose.

2. year misunderstanding

1969,1975,1982,1997,2000,2005 sth Legends of the next year when appear? The so-called good year, mainly weather suitable for vine growth and harvest of the year, so as to lay the foundations for brewing the perfect wines, year is essential for wine. However, the world is so great, how can any two areas of climate? For example, in 1985, France hot climate makes the maturity of grapes is very high, is considered a good year, and California in the same year, harvesting the rain season completely douse the ambitions of the winery, but there are also predictive of the winery, Kendall Jackson before the harvest, as harvest was a good year, so 1985 years is not a good year? Visible alone year selected wine is very risky, it is better to find a good drink of the year, then consider the winery of the year of harvest, especially when buying expensive wine.

3. price errors

"a penny a cargo" will also affect the traditional view of wine consumers. From quality, said most of these expensive wine is the best, the problem is you are not willing to pay for the added value of. At present, grade and expensive wine has become a status symbol, and most expensive wine has a long history and rich cultural heritage, but outside of this wine to enjoy is the need to pay you. There was a simple test, put a bottle of expensive wine, and other ordinary wine together have a dozen consumers blind, only two people discovered expensive wine of outstanding and visible for ordinary use consumers, price/performance should be more rational choice.

4. origin myth

not long ago, France is synonymous with wine, as wine culture dissemination, more and more people know Italy, and Spain also belongs to the tradition of wine-producing area, history of wine and wine quality and France rival, and the United States, and Australia, and Chile rising star can also BREW a high quality wine, is the so-called "heroes don't ask the source". Moreover, wine production has also been the trend of globalization, a bottle of wine, possibly with United States local PINOT NOIR grapes, winemakers from Burgundy, while the device is Germany. In particular, some of the largest wine producer, like France BPDR group, in Chile and many other countries are subject purchased the winery localized production.