Cooking, Food & Wine

differences in culture, language and business marketing strategy caused misunderstanding, the more expensive the better, more serene mind the identity not only exists in imported wine market. This market has just opened, the consumer mentality requires time and experience to adjust.

little analysis of Shandong, differences in culture, language and business marketing strategy caused misunderstanding, the more expensive the better, more serene mind the identity not only exists in imported wine market. This market has just opened, the consumer mentality requires time and experience to adjust.

15 day on the world consumer rights day activities, France Consul-General of Consulate General in Wuhan Rambo deliberately bring a group France wine introduction to common sense, the industry said, this would meet the Fiery imported wine market in Wuhan, also suggesting that the market is less mature.

according to statistics, China in 2010 for the first time to replace United Kingdom and Germany, as the highest exports of Bordeaux wines market, amounting to EUR 90 million. As a sister city of Bordeaux, imported wine in Wuhan has been growing in the past two years. Hundreds of live theatre in the 2010 year imported wine sales of about $ 10 million, 15% per cent increase over the 2009. Carrefour supermarket in Wuhan imported wine sales of $ 1.1 million in 2009, representing soared nearly 30%.

huge consumer market has been in the industry evaluation for " confusion ", priced casual consumer mentality and immature are mainly.

businesses today, it's very small price

4, journalists in Hankou an imported wine cellar to see, red wine, low price of dozens of $, up to $ 6,000, on the wine bottle labelling of French, most consumers can only be measured by the price-quality.

for many years the wine import business robust little told reporters that domestic consumers lack understanding of wine, very few people know, is limited to wine. For many common products, dealers have a great deal of action space, sell 1 euro wine abroad, domestic retail price of at least $ 150-$ 250, imported wine has almost a profiteering industry.

little of Shandong province in Spain had to drink when you purchase to a very good red wine, price as long as more than 10 euros after the cost, he intends to make this wine pricing at around 400 million sales. It was " courtesy " instruction he: " such a good wine, $ 2000 is also heated round. &Quot; another dealer Liu Ling (aliased) said that the free price can lead to even higher sales profit of 50%.

Wuhan wine industry association official said, wine into China which is nearly 20 years, rapid development of the market, but liquor management rules delay, self-discipline difficult to rely solely on the business was satisfactory. France wine nor pricing rules, but the market and the consumer mentality is very mature, businesses cannot naturally arbitrary pricing.

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