Cooking, Food & Wine

2010 years, as first pilot city of the national development and reform of housing industrialization--the Shenzhen Municipal Government announced the cancellation of stock room sales house for 100% a one-time decoration, from the "era of fine decoration housing" full open. In 2011, with a large number of residential real estate construction needs fine decoration, "hardcover houses" as a convenient mode of housing, a common choice for developers building housing projects. Cabinet located downstream of the real estate industry will face a new challenge.

the "general trend of integration of kitchen electrical appliances must be in the future, with the development of integrated cabinet design is diversified, high and new technology applications, microwave oven, electric oven, dishwasher, disinfection Cabinet, and other devices embedding Cabinet no longer difficult. "China construction (601,668, unit) Hu Yanan decoration Association kitchen works Committee Deputy Secretary General said.

this reporter learned that, as a whole, cabinets and a variety of kitchen appliances according to the requirement for reasonable layout, smart match, achieving the integration of kitchen electrical appliances. In accordance with the standing of the family members, color preferences, culture, cooking habits scientific and rational design, lighting and kitchen space structure, make the kitchen living room extension. But to "integration of kitchen electrical appliances" as the main manifestation of the overall development of the kitchen, still face challenges of integrating different industries.

match as a whole makes sense

"the overall design of the kitchen, the essence is that ' overall mix ', only the matching of cabinetry, appliances complete set of design, production, this is the true meaning of the whole kitchen. "China Marketing Manager BRUIN pointed out. "In the kitchen area, previously franchised enterprises production range hoods range hoods, franchise produced gas furnace gas furnace, overall weak. "

likewise, many kitchen brands can only produce simple cabinets, and the production of kitchen electric appliances this piece use the hand of.. This way, zapai electrical appliances flooded the kitchen market, survival and kitchen cabinet supporting not correlated, these are for the overall design of the kitchen, installation and after sales brought a huge amount of trouble.

in the face of such a situation, the industry pointed out that, in addition to a screen for weak brand of industry standards, for large enterprise follows the new specification, you also need business leaders out of the original area, integration of multiple industry strength and manpower capabilities and ready later, owed "Dongfeng" is the new concept of consumers adapt to industry changes and new consumption habits.

change consumption concept will take some time

"production professional professional brand product", are deeply rooted in the concept of thinking of the consumer. Kitchen is based on the concept of modern design and consumption. In other words, in addition to modern design of the whole and, different from the traditional consumer attitudes and habits is the kitchen to the development of "nutrients".

however, in the eyes of Haier whole kitchen a store General Manager Mr Choi, the current "integration of kitchen electrical appliances" the greatest difficulty for the development of consumer attitudes and spending habits of consumers. "Kitchen" is a new concept in the eyes of consumers. Consumer Mr Liu briefed reporters, he also is used to separate purchase cabinets, and kitchen appliances, such as the European style of his Cabinet, range hood is Hua Di, in his eyes, professional brand products, which can better ensure the quality of products. Concept of the changing consumer needs time.

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