Cooking, Food & Wine

  according to China (Tianjin) ice cream exhibition organizing Committee research report on the latest market trends, cold food consumption of ice-cream market in China this year will continue to maintain 10%-cent growth, industry boom last year withr promotion, in addition to weather, equipment increased inputs of production enterprises and sales channel expansion for begin spending season being prepared. But, as market cake of constantly expanded, cold food production enterprise will faced more grim of competition test, first overseas cold food brand constantly influx, especially to soft ice cream cold drink chain form penetration youth consumption market, second, food security event frequency made, prompted national of industry standard and certification mechanism gradually improve and more strictly; third, enterprise production cost since 2008 yilai is has been continued climbed State, coupled with cold food market love the new and loathe the old-be fickle in affection of characteristics, forced enterprise must select improve efficiency, and accelerated new products development and while protection products quality such a benign development of road. It is for this reason, cold food production enterprise on new technologies, new equipment, new ideas and new preferences should pay more attention to market.

  from the perspective of cold food industry supply chain, as the cold food production enterprise of upstream suppliers, both equipment and supporting manufacturers is additive raw material manufacturers are also actively respond to market and customer demand for this update, has introduced new products and services. The annual session of China (Tianjin) ice cream exhibition is exactly what they are going to market with new products and services the most important channels. In 2011 the new year, many important customer groups of upstream suppliers, as in previous years exhibitors had already begun to actively booth, planning the launch of new products and services, showing a more positive response to the attitude of the market.

  from exhibitors, China (Tianjin) since 2009 ice cream exhibition booth has begun to supply trends. 2010 nearly 20 missed due to booth full participation of enterprises, has been contacting exhibitors elections this year. Manufacturers ask and request booking booth this year is significantly ahead of time, and the trend of expanding booth was very prominent. Than in the past, exhibitors to this year's market and show a more full of hope. To date, 50% of the booths booked by the General Assembly.

this year organizing Committee for better to service exhibition commercial and audience, plan launched more item strategic service measures, including further increased and authority media of strategy cooperation, to more rich of way and channel for exhibition commercial and products for more large range of promotion; invited expert for topics research, to exhibition commercial publishing market research report and the trend forecast; further strengthening and Japan, United States,, Italy, ice cream developed industry organization of communication and cooperation; and university research institutions preparatory held ice cream creative competition pictures exhibition and annual new selection,, sought to further expanded exhibition of influence and manufacturers exhibition of actual effect.